Something about screaming "YEAH GLO!"... ignites the spirit. There is some sort of power that is gained simply from chanting those two words. There's confidence, a level of swag, and boldness that overtakes your soul as you continue to yell that subtle phrase over and over. Gloria Hallelujah Woods has again struck gold with her latest single, "Yeah Glo!" Released Friday (Feb. 9), GloRilla returns with a true heater.
Over B100, Go Grizzly, & Squat Beats' bass-booming production, GloRilla reminds both herself as well as her listeners that sometimes you have to get back in your bag and remember exactly who it is you are. Often circumstances, people, and life itself may try to humble you or take your power away, but the greatness is always on the inside of you. GloRilla uses "Yeah Glo!" to reinforce that message as well as encourage us all to 100% pop our sh*t every single time, no matter who is bothered by it.
With that notorious Memphis aura, low raspy voice, and tenacious flow, GloRilla lets the naysayers, haters, and opposition alike know they haven't stopped anything when it comes to her, but instead reawakened the beast we know her to be. She flexes on them all rapping about her vast wealth, her grit, and her skill. Despite making moves in the music industry she makes it clear that the hood has been and will forever be inside of her soul (and the money will only increase).
Yeah, Glo! Stomp a lil' p***y ho with some shell toes/Yeah, Glo! Slappin' rap b****es and makin' bail, hoe/Yeah, Glo! Two-tone Cartier match the nails, hoe/Yeah, Glo! No competition, these b****es stale, hoe/Yeah, Glo! Cuban on Cuban, my sh*t in layers, hoe/Yeah, Glo! Say they get money, but I can't tell, ho/Yeah, Glo! Keep runnin' circles around these snail hoes
"Yeah Glo!" can honestly be felt on a spiritual level. Again, while the message is relatable, the song comes off as a sort of note-to-self. GloRilla flawlessly executes throughout the song as if she's encouraging herself like "Hey! You're doing great. You're still the one they wish they were. Keep going and crush them all." She even reminds herself to stop the self-doubt and the overthinking because no one is on her level (a mindset we should all have).
"On top of the world now, they tried to underestimate me (Haha)/Get 'em, Glo! Them b****es fraudulent, you know you the truth/Get 'em, Glo! Stop overthinkin', these hoes can't f**k with you (Period)/Get 'em, Glo! Standin' on business in these Chanel shoes/Before I let a hoe play with me, I'll go eat some jail food, on gang."
The video for the hot track mimics the same self-care/self-awareness energy as GloRilla poses as several characters. In one scene Glo, the "Hood b****es motivation" rides through the hood, being greeted by little girls before she meets Glo, the fast food worker who serves her food. Immediately the scene transitions to Glo, the celebrity talking in front of a glass across from Glo the inmate in jail. Lastly, Glo the everyday girl, is seen at home on her couch watching Glo, the superstar accept an award on television. The video feels like a personal letter to self as Glorilla is speaking to/empowering both herself and her listeners who may feel the same way.
GloRilla's "Yeah Glo!" feels personal. It feels like she's proving something to herself. While some of her last few tracks have been a smidge lacking, "Yeah Glo!" feels like a glorious comeback. It serves as a reminder that Glo is still here and she plans on staying no matter how anyone feels about it.